Author Archives: Thomas W. McKee

Effective Marketing to the 62.5% Who Volunteer— But Not for Organizations






They’ll help a neighbor, plan a block party or organize a local softball game.  They volunteer, but they won’t volunteer for any organization.  According to the Volunteering and Civil Life in America, 2014 report, 62.5% of people living in the … Continue reading

Posted in Books, Recruiting, The New Breed of Volunteer, Volunteer Engagement, Workshops | 5 Comments

How To Keep the Volunteer Motivated






Although volunteers are passionate, volunteerism requires a great deal of motivation to keep the passion alive. The 21st century new breed volunteer has a lot of distractions, and as leaders we constantly face the challenge of keeping the volunteer motivated … Continue reading

Posted in Leadership, Recruiting, The New Breed of Volunteer, Volunteer Engagement, volunteer management, Workshops | 15 Comments

The Why, Who and How of Empowering Volunteers — The Ripple Effect of Influence






“If we want to have an impact—a ripple effect impact—we have to quit managing and embrace empowerment.” In The New Breed we keep stating that empowerment is one of the most essential leadership skills to engage the 21st century volunteer.  … Continue reading

Posted in Books, Leadership, Recruiting, Volunteer Engagement, volunteer management | 5 Comments

The Graying of Volunteers: We Are Back for Your Revolution






Who are these people who are saying, “Just ask me and I’ll sign up”? We are Boomers. Why are we ready to sign up? We were the volunteer revolutionaries of the 60’s and we are back.  The word revolution comes … Continue reading

Posted in Baby Boomers, Books, Gen X, Leadership, Millennials, The New Breed of Volunteer, Volunteer Engagement | 3 Comments

Charlie Brown’s Question Hits The Core Element of Leadership – The Focused Power of Individuals






Charlie Brown is watching TV, and Lucy walks into the room and changes the channel to something she wants to watch. Charlie speaks up and says to Lucy, “Why do you get to watch what you want?” Lucy answers with … Continue reading

Posted in Uncategorized | 3 Comments

How To Manage the Pressure to Use Youth Volunteers When They So Often Can Be A pain






Seven tips for a win/win youth volunteer service project Global Youth Services Day is upon us (April 17-19)  which brings up the question that I was recently asked in a conference, “Can you give us any hints about working with youth … Continue reading

Posted in Leadership, Millennials, Recruiting, The New Breed of Volunteer, Uncategorized, Volunteer Engagement | 1 Comment

Two Opportunities in April to Hear Tom McKee Speak on Engaging the New Breed Volunteer 






If you live in Texas or western New York, I will be presenting the challenge and opportunity of engaging a whole new breed of volunteers who are changing how we recruit and empower volunteers. Tyler, Texas — April 16 Buffalo/Albany … Continue reading

Posted in Leadership, Recruiting, The New Breed of Volunteer, Uncategorized, Volunteer Engagement, Workshops | Leave a comment

If You Don’t Change, You Could Be Out of Business in the Near Future






In 2002 when I created Volunteer Power, I was convinced that if non-profits did not catch up to 21st century leadership strategies, they would be out of business in a few years.  And I believe it even more today. For … Continue reading

Posted in Baby Boomers, Leadership, Millennials, Recruiting, Social Media, The New Breed of Volunteer | 2 Comments

Finding Volunteers for those Difficult-to-Fill Positions






I just can’t find any volunteers for this position. That was the bewildered statement a director of volunteers made to Rick Lynch. Rick responded to her problem with a question many recruiters of volunteers fail to ask—and the question is brilliant. … Continue reading

Posted in Uncategorized | 4 Comments

When “Yes” Means “No”






My son Jonathan (co-author of The New Breed) and I just spent nine days in Kampala, Uganda, training leaders from the university, youth organizations and churches on how to engage volunteers. These leaders were full of hope and passion, and … Continue reading

Posted in Leadership, Recruiting, Volunteer Engagement | 1 Comment